Do You Get It? Should You Be?

The ins and outs of the Gateway Gazette circulation
The Gateway Gazette is classified as a Community Newspaper. This isn't just the “style” of newspaper based on the type of content included. This is an actual classification that impacts our circulation. One of the biggest things that this classification impacts is that we do not receive “publication government grants” to help with the costs associated with printing and mailing our paper. We also do not charge the readers within our home base to receive the print version of the Gazette, which means that the only revenue that enables the Gazette to exist comes from the advertisers.
The second biggest thing impacted by our classification as a community newspaper is the fact that in specific areas we are allowed to mail to 100% of all mailing addresses without having to put address labels on each paper. Flyers and other unaddressed mail are not allowed to do this. Because of this, we don't supplement revenue by accepting flyers, which keeps the Gazette neat and tidy.
So who gets the Gateway Gazette and how?
Our home base includes Priddis, Millarville, R. R. #8 Calgary, Turner Valley, Black Diamond and Longview.
Therefore, anyone whose mailing address has the postal code of: T0L 1W0, T0L 1K0, T2J for RR8 Calgary, T0L 2A0, T0L 0H0, T0L 1H0 – should be receiving the Gateway Gazette every two weeks via Canada Post no matter what.
We also mail outside of these areas to Bragg Creek and Okotoks RR1 and RR2 residents. So if your postal code is T0L 0K0, T1S 1A1 or T1S 1A2 AND you accept flyers in your mail (not counting the ones that come inside other publications), then you too should receive the Gateway Gazette every two weeks in your mailbox.
If your mailing address includes any of the above postal codes and you do not receive the Gazette every two weeks, talk to your post office to find out why.
If your mailing address is not within one of the above postal regions and you randomly get a copy of the Gazette, this is because of our rotational circulation that we do to help increase awareness and to grow the circulation of the Gazette. For these people, there are two options to becoming a regular reader of the Gazette.
1) Our paper is provided online, in original print format for the world to see for free. Simply go to www.gatewaygazette.ca and click on “Readers” in the top menu bar.
2) We do offer a subscription for the print version for only $25+gst per year. This is just under the actual cost of printing and mailing 25 editions in one year.
The Gateway Gazette is unique in its concept of hyper-local, good news and we are dedicated to spreading that good news as far and wide as we possibly can. We are also dedicated to drawing in as much of that good news from other areas as we possibly can. Having said that, we are also a small business, with a very lean and modest staff. We are not part of a corporation or tycoon media conglomerate that uses this publication as a tax write-off. We are a family of individuals and the Gateway Gazette is our bread and butter to support our families just the same as everyone else.
To clear up a common misconception, the Gateway Gazette is in no way affiliated with the Western Wheel either. It's just us monkey's here and loving it!
If you would like to see this fun and unique community newspaper grow and expand, but have no need to advertise, we do have another option for you. You can sponsor the delivery of the Gateway Gazette to specific postal code areas. This is done on a cost only basis of the printing and mailing costs for the number of papers needed for a particular postal code area – the Gazette does not calculate in a profit margin for this sponsorship. If you think this would be of interest to you, call Tanya at 403-933-4283 to discuss the details of the available areas and the cost of sponsorship for specific areas.