Tuesday, April 26, 2011

Don’t risk the success of your event because of a lack of planning

As we all know, time flies and the lead up to the annual Diamond Valley Parade and Discovery Days is no exception. And this year is the same as the last 6 years - the Gateway Gazette will be publishing a special edition to promote this event, along with many other upcoming area events, which means highly focused exposure for your business.
But there is something new - this year our special Giddy-up & Go-deo publication will be delivered to 54,000 homes... that’s a reach to over 100,000 people - people that you can entice to visit YOUR business and participate in your community event!

But there is less time to plan than you may realize. While the Diamond Valley Parade and Discovery Days event is still more than 5 weeks away you’ve only got 3 weeks until the deadline for advertising. The Gateway Gazette Giddy-up & Go-deo is the highest profile marketing that you can tap into for this event.

So what are you planning to do on the weekend of June 3rd and 4th? Will you be having a terrific sale? Will you offer some great give-aways? Will you bring in some entertainment? Will you provide some mini how-to classes for some component of your business?

You really do want to get your ideas planned over the next couple of weeks and make sure that you get yourself into the Gateway Gazette Giddy-up & Go-deo.

But it doesn’t end there. The Gateway Gazette Giddy-up & Go-deo has evolved over the last 6 years and as such, this special edition just keeps getting bigger and better. So while there is a large focus on the Diamond Valley Parade and Discovery Days, if your business or community is located anywhere from the south end of Calgary all the way down to Claresholm and is having an event in June, July or August, the Gateway Gazette Giddy-up & Go-deo is where you want to showcase it. No other media gives you the extensive exposure, directly into the homes of over 100,000 people in this specific area, that the Gateway Gazette gives you.

We work closely with community organizers and businesses to ensure that maximum exposure is achieved. So if you know of something that is coming up, give us a call 403-933-4283 (403-938-2469) or send us an email gazette@telus.net and let’s get a page or two or eight developed that will be dedicated to your event - your community - your business.

Plus, like all Gateway Gazette publications - the Giddy-up & Go-deo will also be available online in original print format and website addresses will link directly through to each website with a single click.

Our online readership is also aggressively increasing right now with thousands of unique page displays every edition - which is more than doubling every edition. By the time the Giddy-up & Go-deo publication goes live online, we anticipate tens of thousands of unique page views.

So if you’re looking for aggressive, high profile exposure for your event and/or your business, you need to contact us today to at very least get your space reserved (yes space is limited) - and you’ve only got until May 18th to get your ad finalized - that’s not as much time as it seems.

The ingredients of your ad? An enticing headline that POPS by tapping into an emotion! Imagery that tells a story. An offer that can’t be refused. And details on some kind of cool, fun or unique activity or entertainment during the event that gives them purpose.

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