Can Leduc, Alberta be Trusted with the Caramilk Secret?

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Breaking news swept the city of Leduc, Alberta this week when local resident Chris B. discovered one of only ten golden keys hidden inside Caramilk bars across Canada as part of the Caramilk Key to the Secret contest.

Just by finding this key, Chris has the chance to win $250,000, plus the coveted title of Protector of the Secret, responsible for guarding Canada's most cherished secret: how Caramilk gets the soft, flowing caramel inside the Caramilk bar!

How did he find it?


Chris B., a father of three, found the key in his Caramilk bar on Sunday, June 26th at his home in Leduc after he was running errands. Before heading home, he stopped into a Mac's convenience store, which he visits almost every day, and purchased two Caramilk bars. Chris then went home, gave one to his wife and kept one for himself. When he opened his bar later that night, he found the winning key!

The Secret Squad, an elite group of secret-guarding agents whose sole purpose is to protect the Caramilk Secret, has reportedly arrived in Leduc to meet with Chris and investigate his potential of keeping the Secret.

What's next for Chris?
In September, he will head to the Cadbury Chocolate Factory in Toronto to try to unlock the vault that contains the Secret. If Chris is successful, he will receive $125,000 and if he returns the Secret untouched, unharmed, unopened six months later, another $125,000 will be rewarded.
“I still can't believe that I've found one of the Caramilk keys. It feels surreal,” said Chris B., the first Canadian to find one of ten golden keys inside a Caramilk bar. “It's a big deal for my family to go through something so exciting. I am ready and able to be the next Protector of the Caramilk Secret, should my key open the vault this September in Toronto.”

Last year, the Protector of the Secret, Sault Ste. Marie's Lisa Landry, successfully demonstrated her secret-keeping abilities and returned the Secret unopened for the remaining $125,000 of the $250,000 prize. Caramilk is opening the vault and unleashing the Caramilk Secret to another trusting Canadian this year– and it just may be Chris B.

“It's great news for the city of Leduc to have one of our residents find the first golden key hidden inside a Caramilk bar,” says Leduc Mayor Greg Krischke. “On behalf of our city, I would like to congratulate Chris on his chance to win $250,000 and to protect Canada's Best Kept Secret.”